Integrated Media and Marketing Project – College Coursework at Bow Valley College
As part of my college coursework at Bow Valley College, I embarked on a comprehensive project that seamlessly blended web design, media production, content/copywriting, and the integration of various digital marketing tools, including a chatbot. This multidisciplinary initiative aimed to create a dynamic online presence for a hypothetical brand.
Each section below delves into key facets of this multidisciplinary project, showcasing the synergy of skills cultivated during the coursework.
Web Design and Prototyping Using Figma
In the field of web design, I meticulously crafted a visually appealing and user-friendly website for our hypothetical client, LSG Denim. Utilizing Figma, I developed detailed wireframes, mockups, and prototypes to ensure a seamless and engaging user experience. The design process involved creating a mood board and guiding the visual aesthetics by incorporating strategic elements aimed at enhancing overall user interaction and effectively conveying the brand's identity.
Media Production - Creating a Local Community Magazine
In media production, I created engaging visuals and multimedia content for a magazine tailored for a local community. This magazine encompassed diverse content formats, combining articles, graphics, and photos to capture the essence of the community and resonate with its residents.
Click on the thumbnails to view the magazine.
Chatbot Integration for Enhanced User Interaction
As part of the digital marketing initiative, I designed and built a chatbot using the Landbot platform to enhance user interaction. The Landbot-powered chatbot provided real-time assistance and information to visitors, contributing to a more interactive and engaging online presence.
Content and Copywriting Optimization
The content and copywriting aspect played a pivotal role, where I carefully curated persuasive and informative copy. Each word was carefully chosen not only to resonate with the target audience but also to optimize for SEO, ensuring enhanced online visibility and impact.
Sample Blog: How Affordable Minimalist Jewelry Can Make a Bold Fashion Statement
