Digital Professional Portfolio: Web Design, Administration, Digital Marketing, SEO at Informa Connect Middle East
As an Integrated Digital Professional, I've dedicated a total of 11 years to Informa Connect Middle East. Initially serving as a Web Designer and Administrator for 6.5 years, I transitioned into the role of Digital Marketing and SEO Executive, contributing significantly to the company's digital success. This portfolio showcases transformative initiatives across diverse digital domains, highlighting key projects and achievements.
Informa Connect Middle East's Brands
Award-Winning Project: KNect365 Onsite Touchscreen App
I played a pivotal role in the award-winning KNect365 Onsite Touchscreen App project, honored with the 2016 K&N Award in digital delivery. Responsible for both design and HTML coding, I ensured a seamless user experience. The app, strategically deployed at the HR Summit and Expo—one of the company's biggest conferences and exhibitions—provided interactive access to information about the company's conferences, exhibitions, and training courses, elevating the overall event experience.
Web Content Management and A/B Testing
Managed over 5 exhibition microsites and 40 conference microsites, ensuring a seamless online presence. Implementing A/B testing with Google Optimize, I fine-tuned our digital strategy for optimal user engagement.
Here are some examples of websites that I managed while working as a web designer and administrator for the company.
Mobile App Development
My expertise extends to the development of 5+ mobile event apps, utilizing platforms such as Attendify and Eventtus. These apps not only facilitated convenience for attendees but also provided an interactive experience, enhancing their overall event participation.
Banner and Email Design
In the realm of creative endeavors, I played a key role in designing impactful web banners and engaging responsive email templates.
Click on the thumbnails to see the email template
SEO and Web Migration Planning
My expertise includes conducting in-depth SEO analyses, encompassing keyword research, competitor analysis, on-page optimization, and regular audits with tools like SEMrush, MOZ, and Screaming Frog. This approach led to a remarkable 31.2% increase in organic traffic and a 23.57% boost in conversions.
Additionally, I developed a strategic plan for migrating the company's main website, https://www.informa-mea.com This involved carefully planning and execution to ensure a smooth transition, aligning with updated web infrastructure and enhancing the overall user experience.
Digital Marketing Campaign Management
In the realm of digital marketing, I have played a crucial role in assisting and managing campaigns, including notable events such as "Medlab Middle East," on Facebook and Google AdWords. This involved developing and executing comprehensive campaigns to enhance brand visibility, engage the target audience, and optimize conversion rates. Leveraging data-driven insights, I actively contributed to refining strategies to ensure optimal performance and achieve campaign objectives.
